You may not have time to personally test every webinar hosting tool on the market so we’ve done some of the heavy lifting for you. Five powerful webinar platforms to testīefore you start promoting your webinar, it’s good to have an idea of where you’re going to host it. Since we already covered the benefits of hosting webinars in previous Tradecraft articles, let’s jump into the solid next steps of getting started with actually hosting your event. While more small businesses and creators are seeing how powerful regular webinar hosting can be, there’s still enough room for you to make an impact with your content. With 60% of businesses already using webinars, is the market too saturated for you to successfully host one? Not in the slightest. Why webinars? According to the Content Marketing Institute, webinars are used by over 60% of marketers in their businesses. In online entrepreneurship, that often includes some form of video technology. But over time I’ve come face-to-face with the importance of knowing exactly how something will be created instead of only knowing the “what” or “why”. It’s more fun to stay in the creative phase of a project where you get to dream about what it will look like. You can adjust Q&A settings during a webinar to allow or disable anonymous questions, or change whether attendees can view, comment, or upvote questions.When I start outlining a new business idea, one of the last things I think about is technology.For an internal audience, you may want to be more transparent with showing questions and responses, while a large-scale, general admission event may require more restricted Q&A settings. Consider your audience and potential for disruptive or inappropriate behavior when setting up your Q&A.Have a few thought-provoking questions prepared, in case you don’t receive enough high-quality attendee questions to fill the allotted time for Q&A.If your Q&A team is not participating in audio or video, you can hide their video feed via the Hide Non-Video Participants feature. You may want to designate members of your team to manage the Q&A so presenters can focus on speaking.If you anticipate a large audience, coordinate with panelists or bring in other hosts to help answer questions during the event.
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